Wednesday, September 9, 2009

How To Redefine Price Point

This car dealer seems to use the placeholder "N" to indicate the cost of this Mazda 3. You'll have to reach back to to Grade 11 math to define what the value of "N" is.

(and here, if I were writing one of those marketing blogs that ended with a rhetorical question I would say...)

Can you define YOUR "N"?
(because of course it's that undefined "something" that will make your brand stand out. In this case, however this is just a funny newspaper misprint - and luckily enough - for the hated Mazda 3.)

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